The Dane was rejected by his boyhood club and sold off at a pittance, but quickly developed into one of the most feared strikers in Europe
Manchester United have a point to prove when they face Copenhagen on Tuesday, and so does Rasmus Hojlund. After making their worst-ever start to a Champions League group stage by losing to both Bayern Munich and Galatasaray, Erik ten Hag's side's future in Europe's elite competition is on the line.
Victory is a must if they want to stand a decent chance of staying in a competition in which they have barely made a dent since Sir Alex Ferguson's retirement. And Hojlund could hold the key to getting those crucial three points.
The 20-year-old has made a flying start in the Champions League, scoring three goals in his first two games and doing his best Ruud van Nistelrooy impression against Galatasaray. Hojlund seems to come alive on the biggest stage, and he will be even more motivated on Tuesday as he comes face-to-face with his boyhood club, who broke his heart less than two years ago.
Getty Indirect route to Old Trafford
There are many ways to get to Manchester United, but Hojlund's is one of the strangest routes imaginable, the type you find right at the bottom of Skyscanner when searching for the cheapest flight possible. Copenhagen to Manchester, via Sturm Graz and Atalanta. Total price: €103m (£90m/$109m).
Copenhagen, however, saw just €1.75m of that when they sold their homegrown striker to Sturm Graz in January 2022 and must have been horrified to see him blossom into one of the top centre-forwards in Europe on his travels.
Hojlund, who is from the outskirts of the Danish capital, began his footballing education with local side HUI and a had a brief stint with Brondby before joining Copenhagen as a teenager. He made his first-team debut at the age of 17 in October 2020, ending the season with four appearances in the Danish Superliga.
He was given more opportunities in his second campaign, making 15 appearances, albeit only one start between July and January. He failed to score in the league but did manage to fill his boots in their Europa Conference League campaign, netting five times across 11 appearances, only one of which was a start.
AdvertisementGettyBlown away by Wind
Hojlund had his work cut out as he was competing with fellow Danish striker Jonas Wind, four years his senior, for Copenhagen's single centre-forward berth. Wind had scored 15 goals the previous campaign, and after a strong start to the season he was snapped up by Bundesliga side Wolfsburg for €12m (£10.5m/$12.7m) in January 2022.
Hojlund would have seemed a natural fit to take the baton from Wind as first-choice striker, but the club were not ready to put all their faith in the then-18-year-old and signed Senegal international Khouma Babacar instead on a free transfer from Sassuolo.
Envisaging more time on the bench, Hojlund left Copenhagen three days before the transfer window shut for Austrian side Sturm Graz.
Comparing himself to Haaland
Moving to Graz side felt like a sideways move at best, if not a step down, especially considering Hojlund's emotional ties with Copenhagen. But being snubbed by his boyhood club did not seem to affect his confidence. Indeed, when asked by his new employers what his playing style was like, he compared himself to Erling Haaland! He was thrown straight into the starting line-up for the next game at WSG Tirol and scored twice on his debut.
"Both in our club and in the media, people laughed or didn’t take it seriously, because he was only 18 and hadn’t really shown anything,’ coach Christian Ilzer told "But for me it showed how confident he was. After his first game, where he scored twice, all the journalists knew what he was talking about and saw that there are similarities, with their size, power and finishing ability.
"The pitch is a concert stage and he is a rock star that excites the crowd. He is naturally comfortable in the spotlight. That’s why he is made for the biggest stages."
(C)GettyImages'An absolute machine'
Tirol defender Raffael Behounek was one of Hojlund's first victims and was left in awe after his debut. "He will be worth every penny," Behounek told . "He is an absolute machine. When he has space, he is very difficult to defend against."
Hojlund scored in his next two games for Sturm Graz and finished the season with six league goals. He was even more prolific at the start of his second season, notching three league goals and scoring in a Champions League qualifier against Dinamo Kyiv. Atalanta came in with a €17m ($18m) bid in August and the Austrians did not hesitate in cashing in.
"We were sure that he was a diamond that needed polishing. He had everything we were looking for in a striker," Ilzer added. "He surprised me in all aspects. His confidence and attitude for an 18-year-old was exceptional. Also his height, speed, finishing ability and presence in front of the goal was even better than expected. It was like he had been held back before. I wish I could have worked with him longer."