Former Newcastle transfer target Rhian Brewster has officially completed his move from Liverpool to Sheffield United.

What’s the word?

Reports in recent days had suggested that Steve Bruce’s side had asked to be kept informed about Brewster, but that has since failed to come to fruition for the Tyneside club.

Instead, it’s the Blades who have lured the England youth international away from Anfield for a reported £23.5m, with there being both a sell-on and buy-back clause included in the deal.

Newcastle of course signed Callum Wilson on a permanent basis for £20m earlier this month from recently relegated Bournemouth.

Better option than Callum Wilson

The fact that Liverpool ended up letting go of Brewster on a permanent basis, and that he only cost £3.5m more than what Newcastle supposedly paid for a 28-year-old Wilson, makes the Magpies missing out on the youngster a tad more disappointing.

A deal was clearly there to be done with Liverpool, but the Newcastle hierarchy clearly didn’t have the negotiation skills to convince the Reds that they would be a great destination for the striker.

Described as “wonderfully skilled” by Jurgen Klopp and as a “good finisher” with a “fantastic work ethic”, Brewster would have been the kind of exciting profile of signing that would surely have raised the anticipation levels at St James’ Park.

Aged just 20, Brewster has all the time in the world to develop into a superstar at Premier League level, and also has a ringing endorsement from one of his former teammates in the England youth sides, Jadon Sancho.

The Borussia Dortmund sensation said: “I have played with him. I know how good he is. He causes defenders nightmares. He is a great player. I feel like he is at the right club, he is developing and he is still so young. We have got a special connection, you know? We message each other and tell each other to keep going and keep believing.”

With that much potential, Newcastle may regret missing out signing him on loan for this season, let alone on a permanent deal.